If you want to hire an SEO agency to improve your website’s search engine ranking, it is important to ask the right questions before deciding which one to use. Choosing the wrong agency can waste time and money and even damage your website’s reputation and rankings. There are many questions you want to ask an SEO agency before hiring their services, and you can see some excellent ones below to help you get started in your search.
What Is Your Approach To SEO?
Every SEO agency has a different approach to optimising websites for search engines. Some focus on keyword research, while others prioritise technical SEO or link building, and all three factors are vital. It is important to understand the tactics the agency plans to use and how they align with your goals and ambitions for your website. When speaking to a reputable agency, such as Digivark, ask them about their approach to SEO and other companies you talk to so you can compare them.
How Do You Measure Success?
It is essential to know how the agency plans to measure the success of its SEO efforts and what metrics they use to judge the success of a campaign. Common metrics include improved search engine rankings, increased organic traffic, and higher conversion rates. The agency should provide a clear roadmap for achieving these goals and how they will track their progress over time.
What Tools & Technologies Do You Use?
SEO requires effective tools and technologies, such as keyword research tools, analytics platforms, and backlink checkers. A good agency should be able to explain which tools they use and how they integrate them into their overall approach. They will most likely use many tools, including:
- SEM Rush
- Google Analytics
- Surfer SEO
- Screaming Frog
What Kind Of Reporting & Communication Can I Expect?
Communication is key when it comes to working with an SEO agency. Ask about their reporting schedule and what kind of data they will provide to help you understand the impact of their work. Additionally, you should feel comfortable asking questions and getting updates throughout the engagement. You want an agency that is always willing to talk and answer any questions you have, as long as it does not take too long, and you remember they have other clients.
What Kind Of Timeline Can I Expect?
SEO is a long-term strategy, and it can take several months to start seeing results or longer if your website has suffered from penalties. However, you still want to know what kind of timeline you can expect. Ask the agency about their timeline for delivering results and how they plan to update you on their progress. Also, remember that there are no guarantees in SEO, so their answer should reflect this and only be an approximate estimation.
What Is Your Process?
Every SEO agency will have a slightly different process, but they should all be able to explain it to you in detail. Ask about the steps they take to optimise your website and how they measure success. A good agency should give you a clear roadmap of what they plan to do and what results you can expect.